Walk On
WMMM #048 - This week, our first edition for 2024, I preview content for the upcoming year and share a couple of tips.
Jeff Keplar Newsletter January 6, 2024 3 min read
Win More, Make More, the Weekly Newsletter
All That We Can’t Leave Behind
Published 47 editions in 2023
Approaching 500 subscribers from two platforms: LinkedIn and my website
Read by approximately 1000 people every week
Began as a Sales Blog in 2018
Nearly 100 total chapters published
Adding a third platform in 2024: Substack
Mastering “Useless Information” and Sales Stories are the most popular.
Lessons every week to enable you to compete every minute and win in sales and life.
Objectives
Pass along tips, techniques, and best practices to those seeking to better themselves.
Share with others the experience I’ve had the good fortune to acquire.
Give back - mimic the efforts of those who have gone before me.
Create awareness for my sales performance consulting business.
Provide a better alternative for prospective clients to evaluate how I might help them.
Cause interested parties to want to know more about me and link them to my website.
Provide an easy mechanism for readers to share my content with others.
Approach
Accomplish this by telling stories and using metaphors.
Win More?
Deals? Business?
Influence, confidence, admiration, trust
Make More?
Money?
A better life, self-esteem, value for our employers, experience for our customers
A better career
Better lives for those you care about or work with
Compete?
Dedicating ourselves to continued self-improvement
Do things better than they’ve ever been done before
Learn from the best
Relentlessly pursuing a competitive edge
Practicing until we are confident
Maintaining focus, knowing we will win
Telling Stories
I began recounting sales “stories” in my Sales Blog.
I found stories an effective way to bring to life a concept I wanted to communicate.
The response I received encouraged me to continue.
Most of the stories are recollections of actual events where I was a participant, assigned a role by an individual contributor empowered to choreograph a sales campaign.
With Win More, Make More, storytelling became a regular feature.
Readers appeared to develop a connection with me.
Others in my network began reaching out with “...remember when we…”, requesting that I use our story in a future edition.
Looking Forward
I plan to continue the stories.
I have an ample supply which continues to grow.
In 2024, look for some of these:
The Origin of the ULA
When “No” didn’t mean “No” - AT&T
The Verizon Story
The Vartec Story
The JC Penney Story
The Southwest Airlines Story
Amazon - Times Three
The Woodchipper
Bad Advice
The PacBell Story
The Jones Truck Lines Story.
Thank you for reading, and I hope you are looking forward to 2024 as much as I am!
Jeff
When you think “sales leader,” I hope you think of me.
If you like what you read, please share this with a friend.
I offer my help to sales leaders and their teams.
I possess the skills identified in this article and share them as part of my service.
In my weekly newsletter, Win More, Make More, I provide tips, techniques, best practices, and real-life stories to help you improve your craft.
